Trinity Commercial Cleaning

As CMO and creative director for Trinity Commercial Cleaning, a veteran-owned GBAC-certified commercial cleaning company serving the Lake Norman and Charlotte, NC corridor, I led a full-scale brand and digital transformation covering every client-facing touchpoint the business has. I rebuilt and launched the full Trinity website from the ground up — including eleven city landing pages, a complete service page library, healthcare and specialty service pages, a blog and resources section, and a reusable city page template system — all written and built with locally targeted SEO copy, FAQ schema, and metadata optimized for local search. I developed and executed Trinity's complete social media strategy across Instagram, TikTok, Facebook, and LinkedIn, built a content bank of 50+ ready-to-post pieces, and created Brian Kaup's LinkedIn personal brand positioning from scratch. On the physical brand side, I directed the design of team uniform vests and branded Yeti cups that brought the same level of professionalism to how Trinity shows up in the field as to how they present online. I also designed proposals, marketing collateral, a company sales brochure, and led the research and evaluation of Trinity's commercial operations software migration — all while managing content creation, platform strategy, and the creative direction infrastructure that ties the entire brand together. The results speak for themselves — upon launching the new digital presence, Trinity's owner Brian Kaup noted to his team: "Get ready. This is the rocket fuel I have been talking about. We have been building the engine and it looks like Nyla has started the race car. This may be a new record — we have close to 10 active quotes right now."